ABOUT

Global tourism thinking.
Local China delivery.

Executive teams understand the global strategy behind their products. China specialists understand local culture and consumer behaviour. Technology providers build the infrastructure. Our aim is to connect these capabilities into one coherent market approach.

ITLS began in 2017 as Italian Lifestyle, helping Italian businesses and public institutions enter and grow in China. Today, ITLS serves clients across more than 8 European markets.

Opening an office in China in 2021 strengthened our local presence and execution capabilities. Over time, the work expanded from communication into technology, Mini Programs development, b2b tourism network, platform advertising, influencer marketing, sales and strong performance analysis.

Today, those capabilities work around one objective: helping brands connect with high-end Chinese consumers, from discovery and engagement to conversion and long-term loyalty.

TOURISM SPECIALISATION

Destination, mobility and Chinese traveller-growth expertise.

HIGH LUXURY SPECIALIZATION

Connecting exceptional brands, craftsmanship and experiences with high-value Chinese consumers.

EUROPE–CHINA EXECUTION

International coordination with local delivery in China.

TECHNOLOGY AND PERFORMANCE

Mini Programs, distribution and data linked to bookings and sales.

Global strategic Thinking. Local China Delivery.

OUR MINDSET

GLOBAL VISION, LOCAL EXECUTION

Start up mindset, corporate action

We are flexible, fast, and always there, supporting our partners with the passion of a start up and the strength of a structured company. We love challenges and we deeply love what we do, that is why you are meaningful for us. We encourage our team to go beyond and be ambitious because very often our audacity means your success.

One strategy, delivered across Europe and China

ITLS works across Europe and China as one operating team. International tourism knowledge shapes the opportunity, while colleagues in China bring local platform understanding, cultural judgement and day-to-day delivery.

This structure keeps strategy connected to the speed in the market. Every day, we step out of our comfort zone to find new solutions.

VALUES IN PRACTICE

The Way We Work is Part of the Result

Our values guide how we understand context, work across cultures, make decisions and take responsibility for outcomes.

Analysis and Rigor

Start with context

We listen before recommending, so the work reflects specific needs and the real constraints of each project. We suggest data-driven decisions by proposing measurable KPIs.

Clarity

Make complexity clear

We turn complex goals into simple choices and transparent reports.

Respect

Work across cultures

We work across cultures without losing the detail that makes each market different.

Accountability

Own the outcome

We connect activity to measurable results and stay involved through delivery.

WHERE WE WORK

Offices across Italy and China

One team across Italy and China

ITLS combines international tourism expertise with local market knowledge and execution in China. Our offices work together to support clients across strategy, technology and delivery.

Working across European and Chinese time zones keeps client coordination and local execution closely connected. Enquiries are directed to the team most relevant to the market, service and project.

CIAMPINO (ROME), ITALY

Via Carlo Pirzio Biroli 39
00043 Ciampino (Rome)

L’AQUILA, Italy

Viale della Croce Rossa 115
67100 L’Aquila

NANJING, china

Olimpic Avenue 69
Jianye District, Nanjing 210019

Interested in Bringing your Perspective to ITLS?

We’re always interested in people who combine expertise with curiosity, responsibility and an international outlook.

Submit your CV

PARTNERSHIPS, STANDARDS AND RESPONSIBLE PRACTICE

Credentials

Partnerships, certifications and internal standards strengthen accountability, reduce execution risks and build trust with our partners and clients.

Partnerships

Selected partnerships

ITLS cooperates with Chinese platforms and digital service providers for cross-border payment services, such as WeChat Pay and Alipay, and AI-based analytics platforms for monitoring KPIs.

Our partnership approach is built on mutual trust, shared objectives and long-term collaboration, combining complementary expertise to support innovation and sustainable growth.

Certifications

Committed to Quality, Security and Continuous Improvement

ITLS adheres to the most recognized international safety and quality standards within an integrated supply chain connecting China and its clients.

ISO/IEC 27001:2022 certified for information systems security.

ISO 9001:2015 certified for quality management.

Synesgy certified for outstanding ESG performance.

COMPANY POLICIES AND ETHICAL DOCUMENTS

Transparency in Practices

Transparency, integrity and responsible business conduct guide our approach to corporate policies and stakeholder relationships.

Please download our Code of Conduct here.

COMPANY GOVERNANCE

Accountability, Transparency and Responsible Leadership

Our governance approach emphasizes clear responsibilities, ethical conduct, risk awareness and transparent management practices.

We aim to integrate strategic oversight, operational accountability and compliance considerations into our decision-making processes, supporting a proactive approach in the best interests of our partners.

SOCIAL RESPONSIBILITY

Creating Positive Impact Through Responsible Innovation

Through responsible business practices, transparent communication and long-term relationships with our partners and stakeholders, we aim to create sustainable value and contribute positively to the ecosystem in which we operate.

We promote a working environment that values people, encourages knowledge sharing and supports professional growth.