Services

Turn Chinese Travelers into clients.

Tourism growth needs more than communication. ITLS connects strategy, technology, distribution, data and marketing around the traveller journey.


50M+

Chinese travellers served

800K+

Transactions completed

100M+

Influencer campaign reach

Services

Strategy, communication, technology, sales and measurement are planned as one connected system, then tailored to the client sector and commercial objective.


Business professionals discussing strategy in a modern conference room

UNDERSTAND AND DECIDE

China Strategy and Communication

ITLS helps tourism organisations define their opportunity in China and turn it into a clear market and communication strategy. Traveller insight, cultural understanding and platform knowledge guide content and campaigns that are planned internationally and executed locally in China.

  • China market and traveller research
  • Audience, positioning and journey strategy
  • Platform and communication planning
  • Localised content and campaign execution

WeChat, RedNote, Douyin, Bilibili, Chinese OTAs and traveller data

Mobile travel booking interface showcasing digital sales and Mini Program solutions

SERVE AND CONVERT

Technology, Sales and Mini Programs

ITLS builds the digital and commercial infrastructure that helps tourism and mobility organisations serve Chinese travellers and turn demand into transactions. From WeChat Mini Programs and traveller-service tools to booking, ticketing, payments and distribution integrations, we connect useful digital experiences with the systems and operations needed to discover, access and purchase tourism products.

  • Traveller experience and digital product design
  • WeChat Mini Programs and service ecosystems
  • Booking, ticketing, payment and API integrations
  • China-facing sales, distribution and traveller operations

Mini Programs, APIs, CRM, payments, OTAs and B2B distribution

Content creators recording a video interview for a digital marketing campaign

REACH AND INFLUENCE

Paid Media and Influencer Marketing

ITLS plans and delivers paid media and influencer campaigns that connect brands with the right Chinese audiences. We combine targeted advertising, creator partnerships and social engagement to build visibility, generate interaction and support commercial objectives.

  • Influencer campaigns: KOL / KOS / KOC
  • Paid advertising and media campaigns
  • Social engagement and content amplification
  • Livestreaming and live sales

workshops, WeChat, RedNote, KOLs, KOCs, paid media

Digital marketing analytics dashboard showing campaign performance and data insights

MEASURE AND OPTIMISE

Data and Performance

ITLS connects campaign, platform and sales data across the traveller journey. Through our real-time monitoring dashboard, we track performance, measure results and provide clients with a clear view of what is working and where to optimise.

  • Real-time performance monitoring
  • Campaign, platform and sales reporting
  • KPI and ROI measurement
  • Data-driven insights and optimisation

Real-time dashboards, analytics, KPIs and ROI

Solutions Shaped around Each Part of the Travel Ecosystem

Destinations and Tourist Boards

Inspiring Chinese travellers to choose you

Rail and Mobility

Driving Chinese demand and direct sales


Airlines, Airports and Routes

Growing passenger demand and airport revenue

Hospitality and Tourism Operators

Turning Chinese interest into bookings


Retail

Driving Chinese travellers into stores

Luxury Manufacturing

Connecting craftsmanship with Chinese luxury consumers

SELECTED PROJECTS

Trenitalia Frecciarossa high-speed train travelling on railway tracks in Italy

Trenitalia

B2C Ticketing, Rednote, Wechat Miniprogram

10M+ RMB annual sales via WeChat Mini Program, +100% sales growth after 1 year.

Shopping area inside an Aeroporti di Roma airport terminal, featuring escalators, retail stores and travellers.

Aeroporti di Roma

Airport, Rednote, Sale, Wechat

Social Media Management & Influencer Marketing on RedNote and WeChat.

Satellite view of China at night, highlighting city lights and the country's outline

Where do you need support in China?

Start with a goal. ITLS can shape the right combination of services.