Services
Turn Chinese Travelers into clients.
Tourism growth needs more than communication. ITLS connects strategy, technology, distribution, data and marketing around the traveller journey.
50M+
Chinese travellers served
800K+
Transactions completed
100M+
Influencer campaign reach

OUR SERVICES
Services
Strategy, communication, technology, sales and measurement are planned as one connected system, then tailored to the client sector and commercial objective.

UNDERSTAND AND DECIDE
China Strategy and Communication
ITLS helps tourism organisations define their opportunity in China and turn it into a clear market and communication strategy. Traveller insight, cultural understanding and platform knowledge guide content and campaigns that are planned internationally and executed locally in China.
- China market and traveller research
- Audience, positioning and journey strategy
- Platform and communication planning
- Localised content and campaign execution
WeChat, RedNote, Douyin, Bilibili, Chinese OTAs and traveller data

SERVE AND CONVERT
Technology, Sales and Mini Programs
ITLS builds the digital and commercial infrastructure that helps tourism and mobility organisations serve Chinese travellers and turn demand into transactions. From WeChat Mini Programs and traveller-service tools to booking, ticketing, payments and distribution integrations, we connect useful digital experiences with the systems and operations needed to discover, access and purchase tourism products.
- Traveller experience and digital product design
- WeChat Mini Programs and service ecosystems
- Booking, ticketing, payment and API integrations
- China-facing sales, distribution and traveller operations
Mini Programs, APIs, CRM, payments, OTAs and B2B distribution

REACH AND INFLUENCE
Paid Media and Influencer Marketing
ITLS plans and delivers paid media and influencer campaigns that connect brands with the right Chinese audiences. We combine targeted advertising, creator partnerships and social engagement to build visibility, generate interaction and support commercial objectives.
- Influencer campaigns: KOL / KOS / KOC
- Paid advertising and media campaigns
- Social engagement and content amplification
- Livestreaming and live sales
workshops, WeChat, RedNote, KOLs, KOCs, paid media

MEASURE AND OPTIMISE
Data and Performance
ITLS connects campaign, platform and sales data across the traveller journey. Through our real-time monitoring dashboard, we track performance, measure results and provide clients with a clear view of what is working and where to optimise.
- Real-time performance monitoring
- Campaign, platform and sales reporting
- KPI and ROI measurement
- Data-driven insights and optimisation
Real-time dashboards, analytics, KPIs and ROI

TRAVEL SECTORS
Solutions Shaped around Each Part of the Travel Ecosystem
Destinations and Tourist Boards
Inspiring Chinese travellers to choose you
Rail and Mobility
Driving Chinese demand and direct sales
Airlines, Airports and Routes
Growing passenger demand and airport revenue
Hospitality and Tourism Operators
Turning Chinese interest into bookings
Retail
Driving Chinese travellers into stores
Luxury Manufacturing
Connecting craftsmanship with Chinese luxury consumers
SELECTED PROJECTS

Trenitalia
B2C Ticketing, Rednote, Wechat Miniprogram
10M+ RMB annual sales via WeChat Mini Program, +100% sales growth after 1 year.

Aeroporti di Roma
Airport, Rednote, Sale, Wechat
Social Media Management & Influencer Marketing on RedNote and WeChat.


contact
Where do you need support in China?
Start with a goal. ITLS can shape the right combination of services.
